Precision-Targeted TV Advertising for Ireland's Streaming Generation

Tired of wasting TV advertising budget on viewers who aren't your customers? AdPro Ireland delivers precision-targeted Connected TV (CTV) advertising directly to Irish streaming audiences, reaching cord-cutters and digital-first viewers with unparalleled accuracy.

With 78% of Irish adults now having access to streaming services, and increasing numbers opting out of traditional linear TV, CTV is essential for effective advertising. We connect your brand to the right audience, at the right time, across all major Irish and international streaming platforms.

Launch Your Targeted CTV Campaign Explore Our Targeting Capabilities

Comprehensive Access to Irish Streaming Platforms

AdPro Ireland provides unparalleled access to the most popular streaming services watched by Irish audiences, ensuring your Connected TV advertising campaigns reach viewers wherever they consume content. From national broadcasters to global giants, we've got you covered.

RTÉ Player Partnership

Integrate your ads seamlessly with national broadcaster content, reaching a broad Irish audience engaged with local news, drama, and sports.

Virgin Media On Demand

Access premium entertainment, movies, and exclusive series audiences, ensuring your brand is seen alongside high-quality programming.

Now TV Ireland

Target sports enthusiasts and entertainment lovers with tailored advertising across Sky Sports, Sky Cinema, and Sky Entertainment channels.

YouTube TV Integration

Harness the massive reach of YouTube for user-generated content, popular channels, and premium video content accessible by Irish viewers.

Icons for Netflix, Prime Video, Disney+ representing global streaming platforms

Global Platform Reach

Extend your audience beyond local services to include Irish viewers on international platforms like Netflix (via ad-tiers), Prime Video, and Disney+.

Advanced Audience Targeting Beyond Traditional TV

Digital interface showcasing various targeting options like demographics, behaviors, interests, and geographic locations with audience size estimations. — Interactive targeting matrix for CTV campaigns.

Our Connected TV advertising goes far beyond the broad strokes of traditional television. We utilise robust data sets to pinpoint your ideal customer in Ireland with surgical precision, maximising your advertising ROI and minimising wasted impressions.

Demographic & Household Targeting: Precisely target by age, gender, income, education level, family status, and household size.
Behavioural & Interest-Based Targeting: Reach audiences based on their viewing habits, online activity, purchase history, hobbies, and lifestyle choices.
Hyper-Local Geographic Targeting: Define your audience by county, city, postal code, or even custom radius locations within Ireland.
Device & Lookalike Targeting: Reach audiences on specific devices (Smart TV, mobile, tablet) and expand reach with lookalike audiences based on your existing customer data.

Real-Time Campaign Analytics and Optimisation

Digital dashboard displaying real-time Connected TV campaign metrics like viewability, completion rates, audience engagement, and conversion tracking. — Connected TV Campaign Performance Dashboard.

Know exactly how your Connected TV advertising campaigns are performing with our intuitive, real-time analytics dashboard. We provide transparent insights that enable agile optimisation, ensuring your budget is always working its hardest for you.

Live Viewability & Completion Rates: Track how many viewers are seeing your ads and completing them, optimising for maximum engagement.
Conversion & Attribution Tracking: Understand the full customer journey from ad view to website visit, lead generation, or purchase across devices.
A/B Testing & Creative Optimisation: Continuously refine your campaigns with multivariate testing, ensuring the most impactful creative and targeting strategies prevail.

Engaging Video Ad Formats for Maximum Impact

Beyond standard placements, we leverage innovative video ad formats to capture attention and drive deeper engagement across Connected TV platforms. From interactive experiences to seamless integrations, your brand's message will resonate.

Visual representation of pre-roll, mid-roll, and post-roll video ad placements on a timeline

Standard & Programmatic Placements

Utilise pre-roll, mid-roll, and post-roll ad positions across premium content, delivered programmatically for efficiency and scale.

Connected TV screen showing an interactive advertisement with clickable elements like 'Learn More' or 'Shop Now'

Interactive & Shoppable Video Ads

Go beyond passive viewing with clickable elements allowing viewers to learn more, visit a website, or even make a direct purchase from their TV.

Branded Content Integrations

Explore opportunities for your brand to be organically woven into streaming platform programming, enhancing authenticity and audience recall.

Multiple versions of a single video advertisement tailored with different text, offers, and imagery for various audience segments

Dynamic Creative Optimisation

Deliver personalised ad experiences driven by viewer data, offering bespoke messages and offers that resonate deeply with individual segments.

Calculate Your Connected TV Advertising Investment

Discover the cost-effectiveness of Connected TV advertising compared to traditional broadcast TV. Our experts will help you project your potential reach and ROI with tailored insights for the Irish market.

Transparent Cost Comparisons: Understand the financial advantages of CTV's precision targeting over broad traditional TV buys.
ROI Projections & Budget Optimisation: Receive expert recommendations to maximise your campaign's return on investment.

Ready to see the potential? Contact us for a personalised CTV advertising cost consultation.

Get a CTV Cost Estimate

Launch Your Connected TV Campaign Today

Ready to elevate your advertising strategy with precision-targeted Connected TV campaigns? AdPro Ireland is your expert partner. Our dedicated team will guide you through every step, from initial strategy to campaign launch and ongoing optimisation.

Your Free CTV Strategy Consultation Includes:

Personalised audience analysis specific to the Irish market.
Optimal platform and content recommendations for maximum reach in Ireland.
Expert guidance on creative development and video ad production.
Seamless campaign setup and professional ongoing management.

Schedule Your Free Consultation